Skills aus 20 Jahren Berufserfahrung in der Markentransformation:

#Omni-Channel | Multi-Channel

#Distanzhandel | Retail | Onlineshop | TV | Social Media

#Marken-Modernisierungen | Marken-Weiterentwicklungen | strategische Marken-Relaunches | Marken-Strategie Entwicklung | Marken-Einführung | Submarken-Einführung

#Kundenerlebnis | Kunden-Reaktivierung | Neukunden-Akquise | Stammkunden-Pflege

#Markenidentität | Branding | Markenimage

#Content Erstellung | Content Strategie

#Konzept-Entwicklungen | Konzept-Umsetzungen 

#Verkaufs-Kampagnen | Marken-Kampagnen | Editorials

#Marken-Kooperationen | Influencer-Marketing

#Artbuying für Foto und Film | Castings | Briefings | Set-Konzepte | Drehbuch | Artdirektion am Set und aus der Distanz (national + international)

#Prozess-Optimierungen | Prozess-Einführung | Agiles Arbeiten | OKR + KPI

#Innovations-Management | Mitarbeiter Entwicklung | Mitarbeiter Führung | Coaching

#Agentur- & Dienstleister-Steuerung | Agentur & Freelancer Casting | Kapazitätsplanung

#Budgetverantwortung | Budgetfreigaben

#Sortimente: Damenmode | Herrenmode | Living | Schuhe & Accessoires | Lingerie | Bade- & Beachwear | Plussize-Fashion

#Kataloge | Magazine | Flyer | Anzeigen | Banner | Teaser | TV-Spots | Radio-Spots

#Werbeslogans | Headlines | Produkttexte | Trend-Beratung | Kollektions-Texte | Lektorat

#Retusche-Freigaben | Softproof | DSM (Digitale Stoffmuster)

#Werbung | PR | Marketing

MARKEN-KOOPERATIONEN:

BOGNER, ESCADA, RIANI, STRENESSE, UNNÜTZER, LAUREL, 0039 ITALY, JOOP!, OUI, MARGITTES, MARC AUREL, SPORTALM, STRELLSON, CARL GROSS, GANT, LACOSTE, MARC O'POLO, OLYMP, MEY, LODENFREY und mehr…

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Skills from 20 years of professional experience in brand transformation:

#Omni-channel | Multi-channel

#distance selling | retail | online shop | TV | social media

#brand modernisation | brand development | strategic brand relaunches | brand strategy development | brand launch | sub-brand launch

#customer experience | customer reactivation | new customer acquisition | regular customer care

#brand identity | branding | brand image

#content creation | content strategy

#concept development | concept implementation 

#Sales Campaigns | Brand Campaigns | Editorials

#brand collaborations | influencer marketing

#artbuying for photo and film | castings | briefings | set concepts | script | art direction on set and from a distance (national + international)

#Process optimisation | Process introduction | Agile working | OKR + KPI

#innovation management | staff development | staff leadership | coaching

#Agency & Service Provider Management | Agency & Freelancer Casting | Capacity Planning

#Budget Responsibility | Budget Approvals

#assortments women's fashion | menswear | living | shoes & accessories | lingerie | swim & beachwear | plus-size fashion

#catalogues | magazines | flyers | advertisements | banners | teasers | TV spots | radio spots

#advertising slogans | headlines | product texts | trend consulting | collection texts | editing

#retouching approvals | softproof | DSM (digital fabric sample)

#advertising | PR | marketing

BRAND COOPERATIONS:
BOGNER, ESCADA, RIANI, STRENESSE, UNNÜTZER, LAUREL, 0039 ITALY, JOOP!, OUI, MARGITTES, MARC AUREL, SPORTALM, STRELLSON, CARL GROSS, GANT, LACOSTE, MARC O'POLO, OLYMP, MEY, LODENFREY and more...